So, the bigwigs in the Albion commercial department sat down and thought to themselves, how can we get all the totty that supports the club to spend more money in the club shop, especially in the lucrative replica kit department? Their answer - produce a ladies-fit home shirt with the delightful twist of replacing the blue stripes with pink.

Great idea. And judging by the response seen at Withdean on Saturday, they have stumbled across a real money earner. Except there aren’t currently many women wearing them - its mainly men.

While this may seem unusual to most other football fans, especially for those from the industrial north where the flat cap and moustache is still in fashion, this is Brighton we are talking about. Men in pink is as common as two chaps greeting each other with an “Hey up” as they walk their whippets down a street in Yorkshire. And it is not uncommon to see men wearing womens clothes in the city, if you know where to go of course.

However, the club appear to be missing a trick here. The fact these shirts are ladies fit mean that for men who enjoy there fast food and beer, such as myself, squeezing into them is akin to wearing a corset. And believe me, I have tried (the shirt that is, not the corset).

It’s a simple plea then really - the fact that, so far, the majority of these ladies shirts have been snapped up by blokes denotes that us men want our pink. Is it not sexist to deny men of a more oval disposition the right to suffer homophobic abuse at the hands of opposition fans at away games? If the response so far is anything to go by, a pink and white shirt could easily become the best selling in the clubs history.

Brighton and Hove Albion Football Club - do yourselves a favour and make some serious money. Pink shirts for all!