The most expensive club in the Football League?

It’s grim reading for Albion fans if they check out the BBC price of football survey, suggesting we’re all being ripped off. But are we?

Sky high ticket prices, extortionate pies, even £2 for a cup of tea. It’s an outrage! Let’s have a rant on NSC! Barber out!?

Well, no. What the survey doesn’t tell you is that we’re the only club in the league to offer season tickets on a monthly direct debit, meaning the cost can be spread out over 12 months, making the whole thing much more affordable, rather than forcing fans to lump up £400ish quid in one sum.

Nor does it tell you that the cost of a ticket includes train fair to the doorstop of The Amex. That’s worth up to £6 a game for a majority of supporters who use public transport, a saving not to be scoffed at over a 23 match season.

Don’t forget too that all in-ground purchases made on your e-top up Season Ticket give you 10% cash back. AND you’re paying to read a top quality programme with locally produced home made pies.

Ok, so it’s fair to say The Albion aren’t quite the rip off this survey makes out. However, we do have one issue with pricing at The Amex. Single match tickets. It’s disgusting. £32 for an away supporter in the East Stand, even more for home supporters in the West Lower. £39 (plus £2 booking fee) in some cases is unacceptable. Premiership prices for Championship football. Surely club could have categorised games like most clubs do, with more glamorous fixtures costing more than others?

We can’t really complain too much at the moment, but if we’re still in The Championship in a few years time and if The Amex novelty does wear off, the club need to be very careful indeed. The club can’t keep upping prices or they’ll get a bad name. They don’t want to put people off coming to one of the best new grounds in the country.

Oh well, for now then we’ll have to make do with the fact that  “We’re Brighton & Hove Albion, we’re top of the most expensive pie league…!”

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