Brighton and Hove Albion are set to abolish free entry to Dick’s Bar from the start of the 2017/18 season.
The supporters bar which resembles an airport departure lounge has proven a popular space at the Amex for fans to meet for a beer and food both before and after home games.
That is now in jeopardy however with the club looking to charge an entry fee to bring it in line with the Seven Stars Bar. Previously free, Seven Stars was controversially changed last summer so that fans now have to pay either £250 for a ‘season ticket’ to use it at every home game or £12 on a game-by-game basis.
The decision to charge for Seven Stars was based largely on the fact that it was apparently making a loss. There is no such problem with Dick’s however and the reason behind the change is due to the club being concerned at a loss of revenue from away supporters next season given that away ticket prices are capped at £30 in the Premier League.
This news will not come as a surprise for those who have kept tabs on Paul Barber’s comments over the last year about facilities at the Amex. He was constantly banging about the Albion being the only club in the country to provide such high quality supporters bars for free at their stadium which made many people think it was a matter of when rather than if Dick’s would cease to be free.
We were unable to reach Paul Barber for a comment, but a club spokesman did say, “We were bouyed by the rampant success of charging for Seven Stars which is now packed to the rafters for every game. We expect Dick’s to go the same way.”
On hearing that the club would now be charging for the bar named in his honour, former chairman Dick Knight admitted he was horrified at the thought. “It’s just a cynical move from the club to try and fleece the supporters for more money. Frankly I am horrified as I’d never stoop so low as to pull a trick like this. It’s akin to offering supporters the chance to take over your shares in the club if they buy your book.”
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