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Special Edition Kits
When the Albion
travel to Dagenham and Redbridge, supposedly on Boxing
Day weather permitting, they will appear on the Victoria
Road pitch in yet another one off, special edition kit.
While the joke always used to be about Manchester United
changing their uniforms every few months in order to cop
a load more money off their fans, with a grand total of
six special edition kits introduced since 2004, the Seagulls
must surely be able to lay claim to the crown?
In the defence
of the club, not many of those shirts have been made available
to supporters. But whether it be celebrating the end of
a sponsorship deal or having to introduce a new colour
because the chairman, with wonderful hindsight, produced
a home, away and third kit all featuring blue, six alternative
kits to the main three in seven seasons is some record.
We take a look back at these shirts and just what forced
them into being used:
2004-2005
- The Palookaville Kit
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The
dark blue Palookaville kit began the trend of special edition kits
when it was bought out in October 2004 to publicise Fatboy
Slim's album of the same name. Making it's debut at home
to Sheffield United when Withdean was renamed Palookaville,
it was available to fans and became much more than a one-off,
with the club adopting it as it's third choice kit. It
even came complete with a green, black and white goalkeepers
jersey and lasted the distance as third choice for both
2004-05 and 2005-06, being worn in memorable
games as Mark McGhee kept the Albion in the Championship
against all the odds including the 1-0 win away at West
Ham United, a 2-1 victory at Sheffield United and 1-1
draws at both The Leeds United and Wolverhampton Wanderers. |
2005-2006
- The Palace Away Kit
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Palace's red and blue stripes were
deemed to not only clash with the Argentinian-style light
blue and white home kit the Albion were modelling at the
time, but also the maroon away kit and the Palookaville
third choice kit. The solution was to release
a fourth, one-off shirt for the game at Selhurst Park
on October 18th - an all white number. Only used this
once, it will go down in Albion folklore as being what
Paul McShane wore when he scored the only goal of the
game in the 78th minute to give Brighton a famous win
over their bitter rivals. Despite pledging not to release
it to fans, the victory paved the way for a fine piece
of marketing as a limited number of the shirts went on
sale completed with the embodied result to mark the occasion. |
2006-2007
- The Goldstone Anniversary Kit
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Just shy
of the tenth anniversary since the Albion and
Doncaster faced each other in the last game at The
Goldstone Ground, Rovers made their first appearance
in Brighton since that fateful day in a League
One clash at Withdean on April 2nd 2007. In order to mark
the anniversary, the club decided to bring out another
one-off kit for fans to purchase. This one was a remake
of the shirt, shorts and socks used when Stuart Storer lifted the Seagulls off the bottom
of the third division table for the first time in seven
months. The Skint font was changed to resemble the Sandtex
sponsor of the day, the old, round badge with the red
background made its return and blue shorts and white socks
also came back with the numbers on the back of the players
kits even in red. |
2007-2008 - The Thank
You Skint Shirt |
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Skint Records called to an
end their eight season sponsorship of the Albion at the end of the 2007-08
season, which was the perfect excuse to produce a one-off shirt for the last game of the season, the visit
of League One champions Swansea City. This was to
thank Skint for their sponsorship through the return to
Brighton and the subsequent three promotions and two relegations
that followed. The design echoed back to the first kit
their named adorned back at the start of the 1999-2000
with the round sponsors logo etched in gold and the
badge on the left of the shirt. Their was also the inscription
of "Team Mates 1999-2008" in gold just above
the sponsors logo. White shorts and blue socks were also
used in a return to the colours of the first Withdean
season. |
2008-2009 - The All Blue
Cock Up Replacement Kit |
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As
far as cock ups go, Dick Knight's designing
of the 2008-09 kits was a pretty big one. A home kit consisting
of blue and white stripes, an away kit consisting of yellow
and dark blue stripes and a dark blue back, and a third
kit consisting of all sky blue begged the question - what
happens when we face a team that wears blue? The answer
came in December when the Seagulls travelled to Shrewsbury
for a Johnstone's Paint Trophy Southern Section Semi Final
and the referee decided he wasn't happy with a blue v
blue scenario, leading to a fourth kit to be deployed
- an all white shirt. This was not available to buy by
supporters and despite the claims that it was a one-off
kit, it had to be used again when Dean White led the
Seagulls to a 1-0 win at Millwall in February. |
2010-2011 - The Dagenham
Away Kit |
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And so on Boxing Day 2010
(presuming their is no more arctic weather on the way),
the Albion will trot out to face Dagenham and Redbridge
in their sixth one-off kit in seven seasons. With both
the blue and white home kit and the red and black away
kit clashing with the Daggers red and blue stripes, the
club have announced the return of an all white number
that will not be available to fans. Surely the biggest
question about this remains, not why the club didn't look
at Dagenham's kit and work out we may need a new number
accordingly, but - what happens if it snows? Having had
the lead at the top of League One whittled down to three
points, the last thing Gus Poyet's men will need is being
camouflaged from each other. |
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