3 tips to help your blog perform better

There is one provable way to get your blog seen by more people and that is with SEO. SEO, or Search Engine Optimisation, means optimising your blog and its content so that it ranks higher in Google search results.

But there are a lot of different ways to go about optimising your content for Google, which we can’t cover in one go here, but we have a few pointers to get you started.

Do your keyword research
A good way to find things to write about in your niche is with keyword research. It does a number of things for your blog, including informing you of what people are looking for, and therefore what will get the most clicks, but also what your competitors are writing about so that you can overtake them, or at least match them in SEO results.

Keywords are essentially what you are putting into Google to find what you are looking for. A head term keyword would be something vague and conceptual like “air fryers”, whereas long tail keywords tend to be almost full sentences like “How to use an air fryer” and body keywords are somewhere in between: vague concepts but maybe with a qualifier, like “air fryer large” or “air fryer recipes”.

But all the jargon and data that goes into the technical side of blogging can make you go cross-eyed. A Brighton SEO services agency can help not only distill complex ideas and language into manageable chunks, but offer excellent solutions and do them justice.

Find a niche
The key to getting higher in Google’s search results is to simply answer the question of your user. So, take a look at what your competitors are doing.

If, for example, your blog is about golf, you can search for golf blogs and see what the top results are. Sure, they’re predictably the basics of golf (news, rules, reviews, etc.) so you can take those ideas and add a little twist to them.

Write about golf courses in Brighton, golf clubs for women, and anything with something a little different. Add a little something unique to every new blog post you write.

And the best way to find these niches that add something new but still get searched for is with keyword research.

Learn to use pillar pages
If you’re writing about different topics in your blog, that should hopefully all come under the same umbrella topic, you should look into pillar pages.

Pillar pages are essentially the trunk of your branching topics. Say your overall blog theme is “parenting”, the pillar page might be “school”, which would then have a cluster of school blogs around it, or “health” with a cluster of health blogs. The simple way to think about it is that they are categories.

Pillar pages allow Google bots to better crawl your website and make it easier for them to get the gist of the architecture of your site – and your users.

All of this is important to SEO. Google bots need to understand your site and its content to rank you higher in Google search results.

What’s more, they allow you to link topics of your blog with internal links, which in themselves already help SEO, but make everything easier for Google bots.