Brighton set to open new vegan only bar at the Amex

Brighton and Hove Albion have announced that they are set to open a new vegan only bar at the Amex for the 2019-20 season.

The bar, which will offer vegan friendly beer and food, will be situated in the East Stand where the former Seven Stars Sports Bar was previously located before the club killed it off by trying to charge supporters £250 for access.

It will make the Amex the first top flight football stadium anywhere in the world to have a facility that caters specifically for those strange individuals who do not eat meat.

The bar will serve Piglet Pantries range of award winning meat-free pies which are already a popular seller in concourses around the stadium on match days. The company are also working on additional vegan products, including a new pasty based item which will be filled with actual grass cuttings from the Amex pitch.

In terms of drink, Heineken will be supplying vegan friendly beer from across their range. Unfortunately, Harvey’s will not available in the new bar as they don’t actually brew anything vegan. This is because Lewes is the sort of backwards place where vegans are chased out of town with a pitch fork and burned at the stake.

Albion Deputy Chairman Paul Barber said of the decision, “We are delighted that the we are to become the first Premier League club to offer a vegan specific facility at our stadium.”

“We saw with the success of the Greggs Vegan Sausage Roll earlier in the year the opportunities that exist by plugging into this ever growing demographic and we hope that the new vegan bar will prove popular with our existing supporters.”

“It also provides us with an opportunity to reach out to the larger vegetarian and vegan community in Brighton and Hove, who might otherwise be put off of coming to matches at the Amex because of a fear of being in a bar where somebody is eating a cheeseburger.”

Although the move is bound to upset some supporters, at least it does not go as far as Forest Green Rovers. The League Two side are owned by millionaire eco-warrior Dale Vince who in 2015 banned the sale of any animal products anywhere at their New Lawn home or training ground. Veggie burgers replaced beef, vegan fajitas were in and you can’t even get cows milk for your half time cup of tea.

The day the Albion follow the example of Forest Green and go full vegan is the day we give up. A world without chorizo and cheese sausage rolls at the Amex isn’t a world worth living in.