Bingo sponsorships in football – good or bad?
Online bingo is going from strength to strength as players across the globe wake up to the virtues of this most beloved of games.
As a result, a growing number of businesses are looking to create links with online bingo in order to get a cut of the increasingly growing pie. Football is no exception, with teams and competitions lining up across the globe to form partnerships with online bingo sites.
Sponsorships can generate huge sums for clubs and sites alike. Indeed, many sites are willing to pay huge amounts to create deals with big-name teams.
In this article, we will take a peek at the good and bad side of bingo sponsorships in football. From the huge quantities of cash that teams can gain from using gambling shirt sponsors to worries over the spreading of gambling amongst underage people, we will assess the lot right here!
So, without further ado, let’s get going with a peek at the good side of bingo sponsorships in football.
The good side to bingo sponsorships in football
To best comprehend bingo sponsorships in football, it is key to see that teams can earn huge amounts by pairing up with bingo sites through bumper sponsorship contracts.
Some figures have suggested that those Premier League clubs in England that have gambling sponsorships today earn over £350 million per year. Many of these include sites where online bingo can be enjoyed.
In the 2019-20 season, ten out of the twenty Premier League football teams used gambling sponsors. Most of these are mid-table teams who seek to generate a lot of income through sponsors as they have no real hope of winning major trophies and making money this way. A good example of this is the partnership between Malaysian betting firm Betway and Premier League club West Ham United, which is worth £10 million every single year.
Other sponsorship deals worth looking at include Everton’s £9.6 million agreement with Kenyan company SportPesa. Then there is the third biggest in the UK, which is Wolves’ contract with ManBetX, a Maltese gambling firm. The company pays £8 million annually to Wolves in order to feature as the club’s shirt sponsor.
Obviously, there is serious money to be made in bingo sponsorships in football. As football teams help to raise the profile of online bingo through sponsorships, players everywhere are heading online to try out the game. Bingo sites like www.swankybingo.com could enter the sponsorship space should gambling sponsorships remain in place.
So, now that we have covered the good side of the relationship between online bingo sponsorships and football, let’s take a look at some of the supposed negatives.
The bad side to bingo sponsorships in football
The argument against bingo sponsorships in football is simple. As such a high-profile game, detractors say that football should ban gambling sponsorships of all kinds as it encourages problem gambling and betting among children.
However, the reality is that all online bingo sites only permit those over 18 to play. What’s more, they also align with national regulations around problem gambling and many sites even directly participate in schemes to prevent this.
In the end, the good side of bingo sponsorships in football certainly looks like they outweigh the bad. With such a huge amount of cash at stake, the practice looks like it can only continue to grow.
