Brighton charging £18 for some grass cuttings from Amex pitch
No need to check the date. It is not April 1st quite yet. Brighton & Hove Albion really are charging supporters £18 for some dead grass cuttings left behind when the Amex Stadium pitch is cut.
Posting on Twitter, the club’s official account proudly revealed: “As part of #GroundsWeek, we’re giving Albion fans the chance to own a small piece of the Amex Stadium pitch. Our limited edition coasters are filled with recycled grass from our home!”
198) Charging supporters £18 (EIGHTEEN POUNDS) for a coaster with some discaeded grass cuttings from the Amex pitch #BHAFC pic.twitter.com/1g2pPwgH85
— We Are Brighton (@wearebrighton) March 19, 2025
Click through the link and you will be taken to the online shop, where one of these coasters can be yours. For £18. Eighteen. Great. British. Pounds.
Some of the replies to the Twitter post are absolutely magnificent. Starting with: “All football clubs want to do is squeeze every last penny out of their fans. They think just because you are a supporter, you will keep buying things.”
“And if you needed proof that the target fan demographic is middle class rugby fans – here it is.” Wonder if Joe Marler has got his yet?
One fan launched into a magnificent tirade: “If anyone buys these then they’ve got more money than sense. Grass cuttings which could’ve come from a garden or a park or a verge on the A27 passed off as being from the Amex pitch, in a coaster, for £18…. are you taking the piss?”
A personal favourite though was: “Transfer budget must be really low for the summer.” Which also made me think Brighton have missed a trick in how they marketed the £18 coaster with grass cuttings from the Amex Stadium pitch.
Why play the recyclability card when they could have gone with Buy 1,388,888 of these things Albion fans and we can buy another Matt O’Riley!
Or how about Amex Stadium grass cuttings in a coaster for less than a quarter the price of a £3.50 bag of Starburst!
I cannot wait to see what they and flog us next. Even if this has rather scuppered the April Fool’s Day article about the Albion charging fans £1,456 for a lock of hair from the head of Fabian Hurzeler.
