Retaining Premier League status is vital for Brighton
Brighton’s ability to remain in the Premier League and their faith in youngsters have made them an attractive proposition for quality players from England and abroad.
Aaron Connolly, Ben White and Tariq Lamptey have all thrived under the tenure of Graham Potter. The Seagulls have also enjoyed success in luring talent off the continent to the south coast. Yves Bissouma and Leandro Trossard have become vital players for the club.
The pressure is on Potter and his men to prove their worth on the pitch. For all of the success in luring players to the Amex Stadium, the results have been underwhelming over the last calendar year.
As long as Brighton are in the Premier League, the financial juggernaut will allow them to spend lavishly in the transfer market, which could be more important than ever in January.
Television deals across multiple broadcast partners have handed the Premier League and its clubs a small fortune to spend on their squads. The league also gets a significant cut of the FIFA game franchise sales having licensed out their brand.
One area that the Premier League is yet to explore is online slot games, which have their own unique style at popular casino sites and millions of potential customers, potentially ones that are outside of their demographic.
An official Premier League slot game would certainly catch the eye and bring the cohorts of fans to the provider, although there are quality online pokies games available.
The Premier League much like all sports leagues are determined to keep the riches flowing at the top end of the game, and the elite 20 clubs are the beneficiaries.
Pursuing all avenues to keep the brand ahead its rivals is one of the primary aims of the league – therefore they should be exploring every opportunity to maintain their dominance across the globe.
That financial might does not transcend down the tiers in English football. Therefore, teams at the bottom of the Premier League have been forced to act to ensure that they can remain in the top flight.
To that effect, Brighton have been one of the biggest spenders in Europe. As of early 2020, the Seagulls had a net spend of £229.54m, which ranked them ahead of Real Madrid for expenditure on transfers.
The club’s hierarchy may have noticed those extraordinary figures and were more stringent during the summer transfer window of 2020, while Anthony Knockaert was allowed to leave for £15m.
However, over the last year they have seen off interest in skipper Lewis Dunk and rejected bids for the rising star of White from Leeds United. It highlights a commitment to the cause, but perhaps the importance of those particular players’ roles in Potter’s line-up.
Their resolve could be tested as Arsenal and Liverpool are interested in Bissouma, while Lamptey has caught the eye of Bayern Munich among others.
Brighton are beginning to discover that life in the bottom half of the Premier League is a dangerous place, leaving them exposed to established clubs picking off their bright talent.
The Seagulls current recruitment model is based around their status in the Premier League. Without it they’re in big trouble. They’re able to resist approaches for White, Dunk and Bissouma as long as they offer top-flight football.
If relegation comes this term then Brighton could be forced into a rethink in their strategy, which is a lot harder in the Championship and without the financial clout provided by the Premier League.
